Thursday, May 2, 2024

An early look at Sazerac House, interactive ode to New Orleans cocktail culture Where NOLA Eats

sazerac house new orleans

Add 12 ounces of rye whiskey, 3/4 cup cold water, and a tablespoon of absinthe. A sazerac is served without ice in a rocks glass to prevent the ice diluting the drink. The absinthe and bitters both bring an herbal, medicinal quality—and that makes sense since Peychaud’s bitters was originally made in an apothecary and meant to be used as medicine. An old fashioned contains bourbon, whereas the sazerac uses rye whiskey. Both contain sugar and bitters, but a traditional old fashioned uses Angostura bitters, while the sazerac calls for Peychaud's bitters—an ingredient that was integral in the creation of the drink. Around 1870, cognac was replaced with rye whiskey following an epidemic that devastated vineyards in France, making cognac unavailable.

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At the Sazerac House, though, the bartenders switched to rye whiskey and merrily continued mixing the house cocktail. The Sazerac House can also host intimate gatherings of up to 18 guests in two private tasting rooms, located on the second and third floors. These tasting rooms offer guests the opportunity to learn from the Sazerac House team of spirits and cocktail experts or have a simple gathering featuring the finest cocktail recipes and spirits offerings.

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Explore thoughtful exhibits in a beautiful setting with opportunities to talk with experts, enjoy complimentary samples and experience something new on every visit. A Sazerac is a New Orleans variation of a classic old-fashioned, complete with rye whiskey, absinthe, sugar, and bitters. Though a few different stories detail the creation of the drink, the most repeated one says that a Creole apothecarist named Antoine Peychaud invented the Sazerac at his French Quarter pharmacy on Royal Street.

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Sazerac Bar

Embrace to-go drinks and non-stop partying (here, venues can stay open 24 hours a day!). The Sazerac is so revered and intrinsically linked to the history of cocktails in New Orleans that it was designated the “Official Cocktail of New Orleans” by the Louisiana House of Representatives in 2008. The tasting classes can last anywhere from minutes, and the time flies by. But it is good to know how long these classes take, so you can plan your day accordingly.

sazerac house new orleans

Mix sugar, water, and bitters:

The simplest story is that at a bar in New Orleans called the Sazerac House, opened in 1852 in the French Quarter, the drink was the house specialty, although using brandy instead of rye. To be precise, they used Sazerac de Forge et Fils, a brandy so celebrated, the bar itself adopted its name. It was built by the Sazerac Company, the liquor producer whose history is intertwined with the Sazerac cocktail.

Dig deeper, and the history gets murkier, as stories tend to do when alcohol is involved. The man who has dug the most is David Wondrich, cocktail historian and author of the book "Imbibe." The bitters must be Peychaud's, a cherry-red elixir concocted in the early 19th century by apothecary Antoine Amedie Peychaud on Royal Street in the French Quarter. As a tour experience, a visit to The Sazerac House should take approximately 90 minutes. Private tastings have a capacity of 20 people (limited to 8 people during COVID-19 restrictions). Since space is limited for our daily tours and even more limited for our tastings, we recommend that you book your tickets in advance.

The various ingredients used to make bitters and distill spirits on display at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019. It was not until 1899 that Wondrich can find a published reference to a “Sazerac cocktail,” around the time that bartenders got creative with drinks and started giving their recipes names. After that, the Sazerac cocktail was mentioned often, generally along with the Ramos gin fizz and the absinthe frappe. Take a complimentary tour to discover the legacy and lore of your favorite drinks.

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A tour of taste

Local historic preservation architects Trapolin-Peer Architects and Ryan Gootee General Contractors led the renovation efforts of the 48,000 square foot space over the course of two years. Throughout the renovation, there was a focus on restoring and reusing historic elements of the building, which reduced landfill load by 5300 tons and saved 2.557 metric tons of CO2. Dive deep into the dawn of New Orleans cocktail culture during the turn of the 20th century.

Visit The Sazerac House website to reserve your complimentary tour and book any additional tastings that interest you. Learn more about the production of our libations that fuel the life and energy of New Orleans. And while these bottles may be next-to-impossible to find, the Sazerac House is making it easier get your hands on a bottle of the standard 90 proof Sazerac. Upstairs, an exhibit on bitters doubles as a boutique production shop for Peychaud’s Bitters.

sazerac house new orleans

The facility replicates everything that happens at the company’s main Kentucky distillery, from the arrival of grain in huge canvas sacks to a bottling line for the finished product. Visitors even have a view into a working lab, where spirits in progress are analyzed, just like at the main production facilities. Floor-to-ceiling wall of spirits on display at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019.

Reservations must be made five days in advance of your tour or tasting date for groups of 10 or more. Since its origins in the Cognac region of western France, the Sazerac family name has elicited recognition and respect in the spirits industry. The namesake brand, Sazerac de Forge et Fils was the original spirit used in the Sazerac Cocktail and by the mid-19th century became a natural choice for the name of the original Sazerac coffee house.

In a city revered for both its cocktail history and modern cocktail scene, the Sazerac cocktail just might be the most famous drink to come out of New Orleans. (Take that, milk punch.) Not only is the classic concoction believed to be the first cocktail ever invented in America, it's also so integral to the culture of the city that it has been designated the official cocktail of New Orleans. The Sazerac is in every bartender’s playbook, appears on menus across the city, and can be an indicator of the strength of a bar’s cocktail program.

That includes virtual reality bartenders, or screens showing life-size videos of bartenders at different types of bars — from sleek lounge to old school joint. Take a seat, select a drink via touchscreen and they share tips and techniques — why they’re using an atomizer, for instance, or why a drink is on the rocks or strained. It all comes through in a patient recorded cadence you’re not likely to get at a busy real life bar.

On a visit to Old Montréal Distillery you’ll experience the fine art of blending. Our facility dates back to 1929 with an illustrious legacy of spirits innovation. We’re located near the Old Port with a stunning view of the city skyline and the majestic Mont Royal in the background. Montréal’s status as the epicenter of the Canadian Whisky industry was firmly established by the mid-20th century due to the success of legendary Master Blender Sam Bronfman of the Seagram company. Bronfman passed his knowledge directly to Seagram Master Blender Art Dawe who in turn passed it to our Master Blender Drew Mayville.

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